Email Marketing continues to be one of the most effective channels for communication and potential conversions, but this is only made possible if your users open your email! If you’ve been disappointed by your open rates recently, it may be time to start implementing the following tips and strategies to help optimize your open rates.
WHEN YOU SEND AN EMAIL MATTERS:
Your target audience is (hopefully) spending time at the course on the weekends. That means that sending out an email on a Saturday morning will lead to fewer opens. By the time your golfer checks their email Monday morning, yours could be lost in the shuffle. Research shows that the best email open rates occur on Mondays & Tuesdays between 10 am and 1 pm.
SPEND TIME ON YOUR SUBJECT LINE:
Spending a couple of extra minutes crafting your subject line can really make a difference. Your subject line is the first chance you have to engage with your audience and encourage an email open. Optimal subject lines should be between 6-8 words and should communicate one action or message.
MAKE IT PERSONAL:
Consider addressing your emails to the recipient’s first name. Many email platforms offer a way to use personal name tags, and doing so can increase your open rates up to 20%. Another thing to evaluate is your own sender name. Using an individual’s name, rather than a company name, offers a more personal touch which invites the user to open the email.
PRIORITIZE MOBILE DESIGN:
Statistics show that 85% of users use smartphones to access email. Lengthy emails with complicated layouts can render differently on mobile, creating a confusing and cramped email. A single column layout with good text to image ratios and a call to action work best to communicate quickly and effectively with your audience.
Target your audience by only sending what’s relevant to them. By segmenting your email database into smaller and specialized interest groups, you can target relevant offers. Segmented lists have been shown to have open rates as high as 55%. We recommend using lead generating forms and pop ups on your site to help segment users by interest.